It’s no secret that having astrong online presenceis crucial when it comes to your company’s success. But, you are going to need to drive traffic to your website if you want to reap the benefits. This is exactly where SEO vs PPC marketing campaigns come into play. In general, if you’re just starting out, need traffic quickly as a proof of concept and have some finances to put towards advertising, then PPC is an excellent option to consider. As you get traffic from PPC advertising, you can analyse the traffic and improve your website accordingly. If you want a more long-term solution that is also going to build your brand, then SEO could be the option for you.
My team says, we need to start selling PPC Solutions, where as I believe SEO is what brings the long lasting results and as an agency has a better ROI. PPC works as a short and quick solution where SEO works as and evergreen and long-term solution. This is because when your website appears in on of the top 5 positions you can expect to have a continuous flow of traffic 24×7 without having to pay anything . Organic results can only appear in the middle of the page.
While getting to the top page of SERP is an arduous process, once you get there your website is more likely to appear there again. You can play around with the formatting of your ads, and even run multiple different ads at once, to figure out what works best to drive sales. So now that we understand how both of these strategies work, how does one choose between SEO and PPC?
We’ve seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition is going to be much lower using SEO than PPC. In the case that you want to run campaigns with targeted messaging in specific geographic locations, PPC is your ticket.
More clicks overall.To maximize visibility and clicks, you will want to have listings in the paid and organic results. However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly. Emery is an inbound marketing specialist in search engine optimization and content writing.
Appearing consistently on search results for keywords related to your products and services helps build trust and brand authority with your target audience. PPC ads have short lifespans compared to organic content. (Typically lasting one to two months, at best, compared to several years for organic.) Their returns start to diminish after a short period click here of time. And the second you stop paying, their returns dry up completely.